Nike Shox is technology developed by Nike and incorporated into several of their flagship athletic shoes. Shox are small hollow columns that make up the midsole of the shoe. They are mostly made of rubber. There are many different formations that Shox come in, but they usually come with four circular columns in a square formation for maximum cushioning. There can also be five or six Shox that vary in height, and triangular and rectangular Shox that provide better stability. Some shoes have midsoles made entirely of Shox, like the TL series.Athletes that are notable for wearing shoes with Shox technology include Vince Carter, Jermaine O'Neal, David M. West and Carlos Boozer. Some of Nike’s best selling shoes include Shox, like the Shox NZ and Shox Turbo, which still release in different colors. These shoes can be found for customization on NikeID, Nike's online shoe customizing site. There are numerous options like different colors